Sara Christian

Design

Brand development, package, signage and product design

I designed web pages and all digital assets for the Raising Good Humans Summit, a dynamic four-day conference featuring leading parenting experts. My challenge was to create a cohesive and engaging online experience that resonated with therapists, educators, and parents, while maintaining the established brand identity of the bestselling Raising Good Humans book series.

I was tasked with designing a landing page for a series of the New York Times bestsellers, journals, and card decks. The goal was to create a cohesive brand identity that would appeal to the target audience of the series that successfully increased sales and grew awareness of the bestselling author.

I spearheaded the brand identity for Uriah's Fire, a new line of salsa. I illustrated and designed a jar label, landing page, and featured a 2-color, silk-screened icon on the shipping package, that increased fans and sales.

I designed of a splashy landing page for the DBT Skills Mega Bundle, resulting in a significant increase in both customers and followers for New Harbinger Publications. Collaborating closely with the art director and other departments, I prioritized a seamless user experience for this comprehensive product page. My contributions included illustrating all assets, from icons to banner ads, to cohesively showcase the diverse DBT resources within a unified brand presentation.

For Frankfurt Book Fair, I designed a life-size (7+ft high) experience with a faux wall full of bestselling books, effectively engaging and guiding visitors toward the New Harbinger Publications' booth.

I developed brand identity and illustrated key visual elements for the community-focused San Francisco Bay View Hunters Point annual art gallery walk, ensuring timely delivery of brochures, posters, and navigational map.

I designed the award ceremony invitation for 7x7 magazine with Hartle Media, building anticipation of the year's Hot Twenty in San Francisco reveal. With 7x7 and leading spirit makers, Cîroc and Tanqueray, I designed a postcard and special advertisement announcing the annual event.